Case Study: Online Registrar Management System


Company Profile

A leading domain name registry.

Business Situation

At start-up, Company X inherited a paper process for accrediting and managing their customers. Over time this paper process had become expensive to maintain and slowed the signup of new customers. Using their existing process, a typical signup process for a new registrar took several weeks to sometimes 2 months including shipping packages around the world several times. Company X needed to automate the new customer accreditation process as well as the customer management process. It was essential to move existing paper to an electronic file cabinet. To be successful and competitive, the accreditation process must become completely electronic (but allow for paper that could be converted to electronic for compliance reasons) with capabilities for electronic signatures and customer self-service.

Technical Situation

Company X started to use Salesforce as their customer tracking and reporting system, but with no systems for accreditation, paper processes still characterized the solution. Leveraging their current setup in Salesforce for tracking and reporting, Company X desired a customer self-service portal for accreditation and management with data flow into their Salesforce implementation.


After evaluating several off-the-shelf options, Solutions Street concluded a custom solution was the best choice given functional needs and cost. Leveraging Ruby on Rails technology, Solutions Street built a workflow, e-signature and document management platform for Company X. The full function electronic accreditation system with Salesforce integration went live in 6 months. In addition, Solution Street provided an electronic file cabinet for Company X’s existing documents bridging a previously manual paper process into its new streamlined solution.


What was once a multi-week process could now be accomplished in a day! And, significant cost savings was realized not only in international postage but administrative and labor costs previously associated with manual document processing. The implementation was so successful Company X will enhance the system with the addition of more features in future releases.

Technologies, Products and Services Used

The system runs on Rackspace cloud on Linux operating systems using Ruby on Rails technology with a MySQL database. The system leverages the eSignee electronic signature platform and integrates in near real-time with Salesforce. Solution Street provides full service, design, development, test, deployment and support for this platform.

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